New Ground Music Festival 2021
After taking a year off due to the pandemic, New Ground Music Festival was brought back to Lakeshore Park on September 12, 2021.
Tyler Larrabee, founder and CEO of New Ground, LLC, partnered with several different nonprofits and companies to make the event happen.
New Ground Music Festival’s focus is to showcase a “new generation of music” that “offers emerging artists the chance to put themselves in front of a larger audience and get a real festival experience.” Having the ability to give the musicians the chance to perform in front of large crowds helps Larrabee’s other focus- raising money and awareness for XHunger.
XHunger partners with area food pantries, food banks and similar organizations to help provide their two greatest needs: volunteers and funding. Their mission? – “To help end hunger in America.” Larrabee is active within the XHunger movement and aims to continue to support the cause with the New Ground Music Festival.
The night was filled with performances by Knoxville / East Tennessee musicians and ended with the event’s headliner, Knoxville native, Briston Moroney. Having sold over 1100 tickets, it’s safe to say the event was a success.